Premier League social media giants Manchester United have broken yet another record, storming through the 100 million connections threshold when all accounts are aggregated. The club's growth in China is particularly interesting with Sina Weibo accounting for 9% of its connections. With a huge Chinese market to chase down, the club look well set for further impressive growth.
Facebook connections lead the way for Man Utd accounting for 64% of all connection. The club's growth has been nothing short of spectacular – the total connections number is up 68% from 12 months ago when it had a total of 60 million connections. And this is a 202% increase on the May 2013 figure when the club had 33 million connections.
Man Utd's twitter growth – twitter followers account for 6% of the total connections figure – has been impressive in the UK where it was a late entrant to twitter with its English language account. While the club lags behind Arsenal and Chelsea in terms of total numbers, it is gaining on them weekly. In the four weeks since the end of the season the club has put on 120,000 new followers – almost twice as many as Arsenal and just over twice that of Chelsea.
While the club may have been a slow starter with its English language Twitter account, it has not been slow with other social media as the chart below shows.
Eleven different social media platforms combine to make the 100 million total with the new multi-channel platforms like LINE set to become increasingly important as the club seeks to communicate with its massive supporter base internationally.
The club is also embracing newer platforms, opening its WeChat account in April. Although currently at only 17,000 connections this can be expected to deliver big numbers quickly.
For Man Utd there seems to be no threshold that it can't bust through on social media as its growth seems to get faster. Can the club double to 200 million connections over the next 12 months? With the team, under Louis Van Gaal, showing promise on the pitch, a return to Champions League football next season and some exciting new player signings, it would not come as a major surprise.
Chairman of Wanda: Good news for Chinese football!
Recently, during a business forum of China’s website Xinhuanet, the chairman of Dalian Wanda Group Wang Jianlin made a speech over the transition of his company. During the speech, Wang declared that Wanda had been ready to be the No.1 in the domain of World’s sports industry before 2016, and assured that Chinese football will get good news from Wanda.
It should be noted that Wanda Group, the sponsor of Atletico Madrid, is actually a huge real-estate company. It means that the company must undergo a sharp transition to achieve its goal in sports field. Wang Jianlin announced that Wanda had carried out its “2211 Strategy” which means that before 2021, the assets of Wanda will increase to 200 billion RMB yuan, the market value 200 billion yuan, revenue 100 billion yuan, and profits 10 billion yuan. At that time, the revenue of real-estate will only constitutes less than 30% of the whole company’s revenue. During the followed six months, Wanda will finish the acquisition of at least three sports companies, according to Wang, and the completion of purchase will become the milestone which marked Wanda’s ascending the throne of sports industry.
Furthermore, Wang jianlin disclosed that Wanda will bring good news to Chinese football recently. However, he did not provide more details. In September 2014, Wanda selected 30 Chinese children to Spain for China’s football youth training. Perhaps this time, more huge actions will be conducted by the China’s real-estate gaint!
It should be noted that Wanda Group, the sponsor of Atletico Madrid, is actually a huge real-estate company. It means that the company must undergo a sharp transition to achieve its goal in sports field. Wang Jianlin announced that Wanda had carried out its “2211 Strategy” which means that before 2021, the assets of Wanda will increase to 200 billion RMB yuan, the market value 200 billion yuan, revenue 100 billion yuan, and profits 10 billion yuan. At that time, the revenue of real-estate will only constitutes less than 30% of the whole company’s revenue. During the followed six months, Wanda will finish the acquisition of at least three sports companies, according to Wang, and the completion of purchase will become the milestone which marked Wanda’s ascending the throne of sports industry.
Furthermore, Wang jianlin disclosed that Wanda will bring good news to Chinese football recently. However, he did not provide more details. In September 2014, Wanda selected 30 Chinese children to Spain for China’s football youth training. Perhaps this time, more huge actions will be conducted by the China’s real-estate gaint!
Qbao derby confirmed in China this summer
Spanish BBVA Primera Liga clubs Real Sociedad and Rayo Vallecano will play each other in a friendly game in China on June 29th.
The news which was confirmed on the clubs' respective websites is a result of the fact thatboth outfits have share the same sponsor; the Chinese mobile applications company Qbao and the match will be played in Nanjing, where Qbao have their headquarters.
The match will take place in the Wutaishan Stadium, where the 2014 Youth OlympicGames were celebrated.
Real Sociedad, who are now coached by former Manchester United boss, David Moyes, willtravel to China on June 26 and as well as playing in Nanjing, the club will also travel to Shanghai to participate in publicity act.
The news reflects the growing interest from Spanish football clubs in trying to open up the Chinese market and Real Sociedad and Rayo Vallecano, both of whom finished in mid-table last season are in good company given that Real Madrid, Atletico Madrid and Valencia arealso heading to China to play friendly matches this summer.
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